Nina Mûr

Nina Mûr began in Madrid in 2018, when designer Lorena Serrano set out to build the collection her family's optical business had always wanted: something sustainable, without giving up creativity or design. She'd been drawing glasses since childhood, and the name carries that history forward — "Nina" for her niece, meaning kind, and "Mûr," French for mature, a nod to how far the brand has grown since its early days under her alter-ego, Nina Quiche.

Every pair is made in-house in Madrid from Finnish birch plywood, chosen for being lightweight, flexible, and durable enough to handle temperatures from -3°C to 100°C, sometimes paired with natural stone composites like marble or slate. It's a slow process by design — about 40 hours per frame, from a custom plywood press held over 20 hours to precision CNC cutting to 85-90% hand finishing — built on the idea that eyewear should be an investment piece, not something disposable.